Evaluation - Audience and Genre

Which of the audience's uses and gratifications does your trailer appeal to? How have you constructed this?
The uses and gratifications model can be applied to our film for certain aspects. The trailer we created suits the requirements of some reasons the audiences read texts as outlined by Blumler and Katz(1970). Our trailer adheres to the idea of entertainment for the audience as it conforms largely to the expectations of the action genre and this allows the audience to be more immersed immediately. Our trailer includes various scenes which suit the idea of entertainment including fight and chase scenes which are conventional of the genre we selected. One of the main features of our trailer was the use of gun props to add to the expectations of the genre, the constant use of guns ensures the audience want to watch the full film as the guns symbolise what to expect within the trailer. The use of enigmas is also prevalent in our trailer as we don't give away too much of the narrative as to keep the audience engaged. We use questions to add this effect including "what happened in London?" to make the trailer more dimensional and dynamic. The trailer allows the audience to identify with the characters and situations through the shots we used, which included a lot of singular closeup shots to highlight the main characters through our narrative of the trailer. The protagonist is often contrasted against shots of the antagonist with the accompaniment of the narration allowing the audience to relate the characters to eachother which emphasises the relationship between the two of them. The beginning of our trailer allows for the protagonist to be relatable as we follow his story throughout the trailer as we are constantly shown shots of him chasing the antagonist through the various locations of our trailer including Iceland, Dubai and London. The enigmas in the trailer also allow for social interaction amongst the audience as they can discuss the narrative of the story as it remains largely unexplored in our trailer. The trailer can also be used to escape from daily troubles. The idea of the good guy vs bag guy film is successful in creating a false world for which people can immerse themselves in. The narrative of the protagonist travelling across the world in an attempt to stop the antagonist. The highly action-orientated style of the trailer allows the audience to become immersed in the trailer with greater ease overall.

How have you appealed to the Male Gaze in your trailer? If you haven't, why did you make this decision?
Laura Mulvey outlined the idea of the Male Gaze as the need to appeal to a predominantly male audience. Our trailer conforms in some ways to this idea. Although our trailer doesn't follow the element of objectifying women as the only female character has a small part in the overall trailer. We did however induce the idea of a male dominated cast. The idea that the protagonist and antagonist are male and fight against eachother with the use of guns and other weapons. This would appeal more to the male audience as they would prefer to follow an action movie narrative with the inclusion of male characters as they can relate more to these characters.