Evaluation - How effective is the combination of your main product and ancillary texts?

How 3 tasks complement each other in advertising film and appeasing to target audience

The poster is very effective at advertising our film as it highlights specific aspects of the trailer which we deemed effective. The title is eye catching to the audience as its bold and stands out against the dark background. The use of characters on the poster also allow the audience to relate more to the characters before the movie is released as the prevalence of Bill's protagonist is obvious as he takes the central role of the poster, highlighting his importance to the plot which would appeal to the audience as they could relate to hi struggles. The antagonist stands directly behind him, giving a sense of contrast to his character as he seems to embody the shadow of the protagonist so emphasises him as the feature antagonist. The female character is positioned on the other side showing that the protagonist may try and protect her from the antagonist, a convention which is expected in the action genre whilst the eyes in the background connote an enigma as if someone's watching. Both allow for greater effect onto how those characters will be involved within the film and allows the audience to be more immersed into the fictional world we're creating. The prevalence of guns is also obvious as we deemed it necessary to highlight the action qualities of the trailer as its conventional to do so. We included specific ratings usually around four or five stars to give it a sense of professionalism and with the accompaniment of the credits connoting previous successes (acclaimed visionaries) enforces the need to watch it to the audience. Overall the poster conforms to the conventions of an action movie poster as it gives prevalence to the characters and the guns they use with the accompaniment of the ratings and the title making it more effective in capturing the audiences attention.

The magazine cover plays along similar lines as the poster. It places the bold titles in the middle bottom of the cover to catch the audiences attention. It also ensures that particular focus ids given to the main characters of the film. The protagonist and antagonist are once again placed to mirror one another to add effect to the battle they will supposedly have in the film. The use of guns indicates the genre straight away as the audience can assume its action qualities through the weapons. We incorporated a strip behind the characters mainly involving shots of London as its our main location in the trailer and so serves to highlight the supposed high budget of the film and makes it seem more professional. The caption "thriller of the year" connotes the importance to view the film to the audience and so directly appeals to them. It is also bold and so engages the audience to a higher degree. We tried to make the magazine cover relatively simple in design much like the poster as we found that too much elements to the cover made the qualities of the film stand out less to the audience. However we did include some advertisements to entice the audience further including mention of the Oscars and other movies of a similar genre to our one. Overall the magazine conforms to conventions usually seen in covers of our genre as it gives prevalence to the bold title of the magazine make whilst also giving prevalence to the characters of ouyr film and the location its set in.

Our trailer conforms to the expectations of an action movie trailer. It engages the audience through it use of gun fights and chase scenes on both foot and in cars. The audience can constantly relate the film to being an action movie because of this and this allows the trailer to appeal to the audience to a greater extent. The character are constantly shown with some sort of weapon to adhere to these stereotypes. The poster and magazine cover highlight the protagonists reliance on a pistol whilst the antagonist is constantly shown with a rifle and this is constantly highlighted throughout the trailer. The use of London is also prevalent in the beginning of the trailer which suits it to the magazine in particular as it features London especially, allowing the audience to relate the two overall. The use of exotic locations is expected in a successful action film and we ensured that this was shown to a degree, through our shots gathered in Iceland and Dubai we made the film appear high budget to the audience and so they would be more likely to see it. The use of the animated title at the end of the trailer adds effect to the trailer and allows the name to be remembered by the audience which accompanies the poster and magazine as they share the bold styling of the titles.