Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Frame 1 - The title of the film. The title conforms to the conventions of an action movie trailer as its bold styling and sharp font standout against the black background. The titles were then animated to incorporate the bullet holes at a set time to highlight the action qualities of the film to the audience. We also ensured that the titles were placed at the end of the trailer as we thought that this would be most effective in enticing the audience to watch the film.

Frame 2 - Costumes and props. The costumes and props of our characters are present in the frame. We ensured the protagonist was normally in smart attire, including a suit and the jumper getup shown. We wanted his character to contrast the more casual styling of the antagonist so the audience assume who plays what character straight away. This is conventional in action thrillers as the hero is normally dressed formally as they represent the authority in the film e.g. James Bond films.

Frame 3 - Setting/location. We incorporated many noticeable locations in our trailer including London, Dubai and Iceland. We wanted to make the trailer seem high budget and professional and this is often seen in action films as the exotic locations are normally where the action ensues. London was the main feature in the early stages of the trailer as its recognisable and allows the audience to relate the film to others in the genre.

Frame 4 - Camerawork and editing. The shot selected helps showcase the camerawork as we ensured that both the protagonist and antagonist were given prevalence through the camera angles used. In the shot we used a low angle shot to emphasise the power the antagonist holds in the trailer, something which is often associated in action movies. We also edited the scene with a flash and fade effect as its accompanied with a non-diagetic gun shot sound which adds effect to the scene.

Frame 5 - Title font and style. The font style of our movie is bold and stands out to the audience, it catches their attention and allows us to purvey the actor credits and the mention of previous films to the audience to immerse them more in the trailer. Action movie titles are generally bold as they are made to capture the audiences attention and so influence them to watch the film.

Frame 6 - Story and how the trailer sets it up. The story is mainly setup by the use of a narration. The dialogue is accompanied by a couple of prolonged shots of the protagonist which highlights his role in the film. The voiceover eventually changes into dialogue between the protagonist and his supposed boss in the organisation which you generally see in the action spy movies. The voiceover as dialogue is often seen in action movie trailers as it explains the story to the audience to a greater effect.

Frame 7 - Genre and how the trailer suggests it. The trailer constantly includes shots of our characters with guns, the traditional weapon in often seen in action movies. The protagonist has the pistol which is typical of the hero in spy films as its ease of use and accessibility is unrivaled. The antagonist sports a rifle as he represents a direct contrast to our protagonist and this highlights his power in our film. Action films normally induce scenes with the guns as it adheres to conventions

Frame 8 - How characters are introduced. The characters were generally introduced alongside the actor credits or at the very beginning of our trailer for the main protagonist and antagonist, the characters were highlighted in some shots beforehand as to adhere to the conventions you expect to see in an action film. The characters were generally portrayed within their respective roles e.g. antagonist shooting someone. Action movies are typical in this approach as the characters are introduced during the beginning normally and their roles are expanded on as the trailer continues.

Frame 9 - Special effects. The effects were largely practical and not incorporated in the editing phase, the effects we did induce were largely around the fade between shots and the flash which is integrated along with the gun shots. We did lighten some of the scenes as they were too dark, we wanted to ensure the action was easy to see and effective in immersing the audience. This is generally conventional in action movies as a lot of the effects are placed practically to make it seem more realistic to the audience, with the Fast and the Furious franchise in particular.