A spy movie usually focuses around one central protagonist; usually male as they fight of the known antagonist or some sort of evil corporation. Stereotypically the so called hero of the film has some sort of love interest whom they have to protect in a way before they eventually defeat the bad guy. We are usually introduced to other characters in the trailer as well whom act to contrast the main protagonist, so we would see the love interest for example as well as a character who acts as the sidekick, so they could be involved in the technological aspects of the film usually supplying weapons to the protagonist.The protagonist usually shares certain aspects in the genre:
masculine
militarily trained
professional
good with the ladies
professional
wears some sort of suit
One of the main features of a spy movie trailer is the mise-en-scene as like the action movie genre we normally see many different locations which the audience could easily recognise. This is similar to the need for a well known actor or actress being used to help appeal to the audience as we can see this with Javier Bardem's inclusion in James Bond for example. Another feature of the spy genre as a whole is the use of props in the film, this involves guns and other sorts of weapons within the trailer as well including a variety of special effects and practical based real life stunts. During the trailer we normally see the inevitable chase scene as well as a fight scene which is incorporated with the visual effects to entice the audience into wanting to watch the film. The main features you can see in a spy movie trailer are:
chase scene
fight scenes
some sort of dialogue
a voiceover of sorts is common
showcasing of special effects
introduction to the plot
characters are shown extensively
The plot as a whole usually focuses on the protagonist and his involvement with the evil corporation as he attempts to stop the bad guys and saves the potential damsel in distress. The trailers job is to showcase these individual qualities to help appeal to the audience as a whole and to try and show its individuality compared to other movies in the spy genre.
An action movie trailer is often catergorised by its use of extensive scenes with action qualities in them to appeal more to the target audience. Action movies are usually made by a large production company and include the big name actors and actresses to allow the audience to relate the film to other successful films the actors and actresses have been in. An action movie usually has some sort of sub-plot to help emphasise the storyline and also relate to a larger amount of people, this usually revolves a round romance as where the character eventually wins their desired love. The action movie genre is often used alongside another genre this could be:
sci-fi
romance
adventure
thriller
comedy
The action genre also uses a wide array of camera shots and angles to portray the necessary storyline and practical effects to appeal to the audience and entice them into watching the film. The main character is often portrayed as a dominant and brave character whom always survives the impossible, whilst the majority of action movie heroes are usually male which may play into the idea of a masculine stereotype whom the protagonist must save the supposed 'damsel in distress' and so the trailer would portray this. The trailer normally includes some sort of large stunt scene as to show the action movie qualities whilst also highlighting the major plot of the movie. The characters whom are largely used in the trailer is the protagonist, love interest and some sort of friend whom normally integrates a comedic style to the movie trailer. Various camera shots are used throughout the trailer as they are used to make the action sequences more effective and also add emphasis on what the characters are doing, this includes:
birds-eye view, usually in the establishing shot
panning shot in the action scenes when vehicles are involved
zooming shot
high/low angle shot depending on the character shown
shot-reverse shot when dialogue is used
One of the main features of an action movie trailer is to entice the audience into watching the film and so they would incorporate the necessary action scenes into the film. This would normally involve some sort of practical effects or cgi to add a sense of difference into the trailer so that it has something unique compared to other action movies. These scenes are usually used alongside a brief pause from the action to help us empathise with the character, whilst the end of the action sequence usually ends with a fade to black to add effect on the effects shown.
A horror movie trailer usually incorporates various scenes introducing the characters, storyline and some scary scenes to appeal to the audience. The trailers in general are often known for their extensive use of lighting to help highlight the different characters and their role in the movie, for example the protagonists are usually shown in a light area whilst the 'evil' is shown throughout a darker atmosphere such as night time. The main aim of a horror movie trailer is to persuade the audience into watching the film and would often do this through the use of storyline and character emotions to help relate more to the audience. Some key stereotypes of an horror movie trailer include:
a diverse use of camera shots and angles
some sort of voiceover is common
a unique feature of the film e.g. a ouija board
use of non-diagetic music to increase tenseness
increase in pace as the trailer carries on
some sort of montage at the end to showcase the scary parts
breathing can be used to add effect
lack of sound or music in parts
The trailer usually incorporates an establishing shot to show where the majority of the plot will play out and this is often some sort of abandoned building to help the audience assume of the characters isolation form any from of help. Horror movies also tend to lack any big name actors or actresses as to keep the audience from relating them too much to another role and thus ruining the realism of the film as a whole. They tend to show at least one major jump scare in the trailer to help entice the audience as they would want to watch the movie so that they can get frightened. Horror movie trailers are also renowned for appealing to a certain type of target audience with the teenagers usually being appealed to more through the common use of a younger actor or actress as the protagonist. The trailer often incorporates the companies involved early on in the trailer whilst often leaving the names of the characters a mystery, helping to keep to the sense of realism throughout the trailer. Horror movies are split into different categories much like the thriller genre such as:
Psychological horror
Supernatural horror
Slasher
The trailer often includes an extensive use of music to add effect to the scene and make it seem tense to the audience as to appeal to them more. Depending on the type of horror the antagonist changes to match it, with paranormal horrors ensuring that the enemy remains unseen whilst a slasher would use the killer to incorporate the fear into the audience. Some various camera shots are used more often then others such as a pov shot from the killers perspective or an over the shoulder shot to help show the imminent danger the characters are in, whilst the focus on the cameras is to ensure the characters are shown extensively as to relate them more to the audience and further persaude them into watching the movie.
A thriller movie trailer usually revolves around the idea of establishing tension and excitement to help fully immerse the audience into watching the trailer. As a film genre we can expect to see various changes to the storyline as the trailer continues also incorporating different aspects of the characters to help build up an anticipation in certain scenes. The main aim of a thriller is to constantly keep the audience unprepared for what will happen next and so ensuring that there is plot twists when necessary. A thriller involves lots of individual aspects to hep add effect including:
twists in the storyline
use of a mixture of quick and slow editing to incorporate the tension
many camera angles are used to explore the plot
sometimes uses a form of flashbacks
normally uses music to add effect
uses different types of lighting to give emphasis on the characters
characters are usually detailed to a degree
voiceovers are often used to explain the plot
A thriller can be classed into different categories such as:
Action thriller
Psychological thriller
Spy Thriller
Romantic thriller
Depending on the type of thriller we are introduced to different expectations of what to expect i the film, with the element of using certain locations often relevant in a thriller. A good example of this is the use of a mirror or stairs to accompany a music change which allows a build in tension amongst the audience, this is mainly used in a psychological or horror thriller. One of the main features of a thriller is the use of a landscape to help further the story as birds-eye views high angle shots are often used throughout. We normally expect that the role of the protagonist to be played by a male and he is countered by an antagonist of sorts whom often remains unseen till the plot develops much like a horror movie. Thriller movie trailers usually accomplish a wide variety of camera shots and can be known to focus on closeups of characters or props to help emphasise the importance of them to the audience as the storyline has many different layers of detail for its development. A good thriller trailer also plays on the idea of using high or low key lighting to show what role the character may play during the actual film, this is usually accompanied by different types of editing depending on the type of scene; with the action scenes generally being quicker compared to their horror style counterparts.
At the beginning of the trailer we are instantly shown the familiar logo of Summit Entertainment which automatically relates other successful movies made by the company to this film and so people already would consider watching it. This is accompanied directly by a soft melodic song helping to suggest innocence in a way whilst we are shown an establishing shot of a tropical islands getaway. We are later introduced to the characters whom appear to be a family helping to add onto the idea of innocence. The families relationship is highlighted in the opening of the trailer to help relate them more to the audience and the use of a closeup of one character in particular helps suggest that he is the main character of the film.
The trailer shows the family in the pool which may act as a foreshadowing of what is going to happen, as we suspect something will due to the rise in wind, signifying something wrong. The music abruptly stops when we are introduced to an overlay stating that "tragedy struck southeast Asia", this helps emphasise the danger the family may be about to endure and allows us to sympathise with their characters more as a result. The trailer quickly becomes more intense as we see a shot of the sky as birds fly over, which many people understand means some sort of danger is present, this is shown whilst the camera shakes slightly to add effect onto what is about to happen and immerses the audience into the trailer. As the scene develops we see that gradually the trees are falling down towards the character highlighting this supposed danger to the family and this is shown through the zooming shot of the family as they recognise something is wrong. It helps infer that the danger is heading towards them which is shown directly afterwards as a wave of water is shown through a birds eye view to help emphasise what the movie is going to be about. This is introduced with the diagetic sound of the water to help add realism to the scene and allows us to be immersed into what is happening.
We are introduced to another caption allowing us to understand the role of the family in the movie and what the movie is about. As the scene fades to black we are reintroduced to the piano melody to help contrast the horrors of the water and allows us to directly empathise with the characters. The relationship of the family is also heavily shown in the trailer as we see the care the father has for his kids through his voiceover about finding them. The voiceover helps suggest to us of the seperation of the family and the ultimate plot of the movie and the two shot of the mother and her son being just out of reach of one another may represent the family and what they have to do to get back together.
The location is further explored through the use of a panning shot to help showcase the destruction the country faced and further shows the problems the family face, the type of music used helps highlight this tragedy and how families like this were affected afterwards. We are shown a high angle shot of the mother as she is rescued helping to emphasise her vulnerability and weakness after the wave and allows us as the audience to relate more to her character, whilst also showing that she has a serious injury. The trailer also highlights the miracle of human cooperation as we can see families all over helping eachother to get through the disaster whilst also portraying the difficulty in finding those whom you lost amongst the thousand others.
The trailer helps showcase this togetherness as it states that "nothing is more powerful.......then the human spirit", this is shown alongside various shots of families being reunited to allow the audience to stay enticed into watching the movie. The trailer then portrays the actors involved in the movie including Naomi Watts and Ewan McGregor to help appeal to a wider audience as they were both involved in many successful films and son people would naturally expect this to be similar in that aspect. This is futher highlighted as the trailer fades into the title sequence whereas the message of the film would remain fresh on the audiences minds.
In the beginning of the trailer we are introduced to a couple of characters through the use of an establishing shot of a house, this is accompanied by a soft melodic piano tune which makes the scene seem innocent but also eerie. The two characters share a small bit of dialogue which helps emphasise their relationship as a whole and allows us to relate more to the characters. As the scene develops we see a closeup of one of the characters however the camera seems to be focusing on something situated behind her as the door almost seems to move by itself which makes the scene more tense for the audience and also suggests that something may happen to this character. As the character heads upstairs we see an object on the floor, seeing as the camera pays particular attention to it we assume that it has a pivotal role in the film. This is further shown when we see the character die suddenly after looking through the object, this is shown to help immerse the audience into the trailer and adds effect on the object shown.
This is followed by the familiar Universal logo which may help to persuade the audience into watching the film as they may link the film with other successes associated with the film company. The scene shifts to the supposed funeral of the character form the beginning as her friends are shown mourning her death, however their conversation also acts as an informer on what the film is about as one of the characters whom we assume to be the protagonist due to her involvement from the start stating that there is "still a way to contact them". The characters relationship is also highlighted as we can see them being a close knit group and so we can empathise a lot more with their characters as we may be able to relate more to them.
Afterwards we are shown an over the shoulder shot of a Ouija board which helps set the movies storyline to the audience whilst there is a sudden rise in volume of the non-diagetic sounds to help showcase the board more to the audience. This is further emphasised by the captions used whilst the scenes play on in the background, including some background on the board and why it was used. The main characters are introduced fully to the audience as they gather around the board, with the protagonist supposedly calling out to their friend. One of the captions suggests that it is used to communicate with the'other' side, adding emphasis on what we assume to be where the dead are but keeping it a mystery to the audience as to whether or not it will work. As the scene develops we see a birds eye view shot of the characters, which makes them seem somewhat vulnerable to the audience and emphasises that what they are doing is dangerous to a degree. Non-diagetic sound is constantly accompanied with the movement of the Ouija board as it it used, which helps make the scene tense to watch and adds as sense of evil into what they are doing.
Furthermore the entity in the board is shown to have significant power as it is able to turn off lights at will, the entity is shown to possess some sort of revenant form as we can see it move behind the situated characters. This is typical of a horror movie as the danger the characters usually face is often not seen as it helps add effect onto what happens to the characters. The trailer also includes the idea that the producer was involved with the 'Texas chainsaw massacre' to help appeal further to the audience of the horror genre. As the scene gradually carries on we see that the character from the start originally found the board and thus we as the audience link the board directly with her death. The protagonist then mentions that she "woke 'something' up", suggesting that the entity may not be human and so may be dangerous to the characters. As the scene continues we are once again shown some sort of revenant whom seems to be haunting the characters with the same message 'hi friend', this allows us to empathise with the characters more as we can see them to be in genuine danger and so we can relate more to the characters. With each sighting of the entity the sound gradually gets louder, helping to possibly infer that the creature is getting closer to them and this is showcased to a higher extent when they are told to break the 'connection'.
As the scene carries on we hear the protagonist state that they have to play the game "one last time", this acts to possibly foreshadow the deaths of the characters whilst also leaving it open to the possibility of saving themselves. The scene gradually becomes more intense as we see a long shot of them using the board whilst we are shown an intriguing shot of a bloody child walking down the stairs, which contrasts the innocence of a child with the idea of danger caused by the blood it smears on the wall. This may be a visual metaphor as to the characters as they may resemble the innocence whilst the entity is the blood which is connected to them. The scene constantly uses non-diagetic sound to add effect onto what is happening and as we see a chair move we can relate the film to other films in the paranormal style of horror movies, which may make it appeal to a wider array of people.
The scene develops further when we see a closeup of the protagonist where she looks through the eye piece of the board much like the character at the start, suggesting some sort of event is about to happen. This is then changed to a pov shot of the protagonist as she looks towards the chair which moved where we see the form of the entity as it attacks the group, the scene picks up pace where we can see the various attacks on the characters which helps add emphasis on the danger they are in whilst also enticing the audience into watching the movie.
In the beginning of the trailer we are immediately shown the Universal logo to help appeal to the audience straightaway as to get their attention as quick as possible. This is shown with the inclusion of a light joyous piano melody to help signify happiness amongst the images shown of different people, this is highlighted by the caption "online, your memories last forever", hinting at the movie revolving around the idea of the internet. As the different shots of memories are shown the music cuts dramatically whilst showing the caption "but so do your mistakes", this helps emphasise what is going to happen in the trailer and allows us to empathise with the girl in the video as we see the effects a bad video can have on someone. We can see this through the supposed abuse she received after the drunk video was shown, whilst in the video we are shown a high angle shot of her as to connote her vulnerability in the scene. As the scene develops we can see the effects of the video in full as there is a loud bang to signify her death.
The trailer develops further as it states that it is the anniversary of the suicide, this conforms to some horror genre stereotypes as often something bad will happen on the anniversary of a death and so the audience may relate this theory to the film and so would expect something bad to happen. Afterwards we are introduced to the main feature of the film through the use of Skype to help portray the storyline through many perspectives at once whom we assume are the main characters. We are shown some sort of unknown caller in which adds a sense of mystery into the trailer as we don't know who the person could be which also plays on expectations of a horror movie as the enemy is normally 'unseen'. As the trailer continues it gradually becomes more tense as the non-diagetic music helps show a potential danger to the characters shown. We can see through the various closeups of the characters of what their current feelings are like and the scene becomes more of an enigma to the audience as we see a message from the supposedly 'dead' girl.
The scene becomes more eerie to the audience as the conversation between the characters suggests that maybe it is the girl talking, before the scene shifts to a picture of her with a sudden increase in volume of the sound to help highlight the evil in this trailer. The scene carries on until we see a caption from the messenger stating that someone will die, helping to emphasise the danger the characters are in and helping to immerse the audience into the trailer. The trailer succeeds in making the audience curious as they find out one of the characters actually posted the video, whilst this happens we see the power the entity has as it states "lights out", plunging everybody into darkness. The dark may be a representation of the intentions the entity has for the characters involved and helps portray them as being helpless and vulnerable much like the girl from the start.
The trailers sound gradually gets louder to help represent the danger associated with horror movies whilst we can see a statement saying "a new genre of horror", helping to persuade the audience into watching the film. We can see a viewpoint of one of the characters where the camera seems top be focusing largely on the darkness behind him which helps suggest the entity is around somewhere. The trailer then uses a sense of irony through blackmailing the characters to help emphasise the emotions the girl from the start supposedly felt, almost as if the entity wants the characters to suffer.
The trailer uses constant reminders of third party opinions to further persuade the audience of the horror movie qualities the film contains and makes them want ot see the film more. We are also shown a different type of camera angle in particular with the idea of a pov shot in the eyes of the killer where it goes towards him, before we see him being killed off, this is followed directly afterwards by the caption "who wants to play next" suggesting that none of the characters are safe. it also adds tension as we are not sure on who the next victim is and so the audience is further immersed into what is going to happen to the characters and can sympathise with them as they try and escape their inevitable deaths, as suggested by the idea of leaving the chat will end up killing you. The trailer begins to gain pace as their is a countdown present which could be a reference to the amount of people who are still alive at that time whilst the final shot of the trailer focuses on one characters scream of sorts to help further emphasise the movie to the audience as it fades to the title screen.
As the trailer begins we are immediately introduced to a character whom we see through a high angle shot which helps demonstrate his sense of helplessness as he seems to be stuck in some sort of containment. Diagetic sound is present during this scene as we can hear the somewhat panicked breathing of the character who we can assume is the protagonist due to his immediate inclusion in the trailer. We can empathise with his character through the use of a closeup to help us see his facial expressions emphasising the emotions he is showing. As the scene develops we see a group of characters supposedly standing over the protagonist as we see them through a pov shot, as they are above him it suggests the power they currently have over him as this contrasts the high angle shot we see of his character making him seem weak and somewhat vulnerable to them. We are also introduced to another character whom we can judge as being a leader of sorts as he labels the character 'greenie' suggesting that the protagonist contains the least amount of power.
We are shown the familiar logo of 20th century fox to help appeal to the audience as they can easily link this film to other successful films made by the company and also suggests that this will be of high quality as well, enticing them into watching the film. The logo is shown with the accompaniment of a low pitched non-diagetic sound to help add effect onto the scene being shown where we can see the character and his surroundings through an arc shot to help highlight the feel of isolation and allows us to sympathise with the protagonist through the dialogue presented as well. The protagonist is constantly being shown as vulnerable in the opening stages of the trailer but this may be used to help further his development to the audience as they may be able to relate to him more and so would enjoy the stotyline more. This is similarly portrayed as the characters amnesia seems to be portrayed with the other minor characters as well, suggesting some sort of mystery as to who caused them the amnesia in the first place, immersing the audience into what is being said between the characters.
The scene shifts from day time to night to help contrast the characters we can expect to see in the film as the daylight helped introduce a couple of characters along with the protagonist whilst the night is used primarily to emphasise the supposed antagonist of the movie through a type of roar in the maze. The plot of the story is also unveiled around this time through a two shot of the protagonist and another character where we learn that they are trying to escape the maze which may foreshadow the protagonists involvement in the film. The location further adds to the mystery as we see a panning up shot of the maze to help portray the sheer size of the maze and allows us to sympathise more directly with the characters shown. We hear the characters discuss on how nobody has "survived a night in the maze" which is contrasted by the low angle shot of some sort of creature, highlighting the power it has over the characters and also emphasises the danger the characters have to supposedly endure within the film as we see a character get taken by the creature. The creatures are constantly shown at night which helps showcase their role in the movie as the antagonists and the mystery of what they look like may entice the audience into watching the film.
The trailer also includes a mention of its adaptation from a "best selling novel" which further highlights the success the film should have as the fans of the book may want to watch it. We are shown a conversation between the protagonist and a supposed 'runner' in which we see a gradual change in the characters as we can see the protagonist getting more power as the trailer goes on, this is suggested as the camera gradually places the character in higher up angles whilst he is in the maze, signifying his importance to the plot. A perfect example of this is when we are introduced to another character but this time she is female, the protagonist is placed centrally amongst the low angle shot to help portray to the audience of his leader like status as the movie continues. This scene is shown with the reemergence of some non-diagetic music to help emphasise the importance of her character and the relationship between the two as he is shown saying his name in particular whilst the camera zooms in to show the protagonists confusion.
The trailer begins to gain pace which is typical of the action or thriller genre and various hots are shown of the film to help appeal to the wider variety of audience members through the many shots portraying the characters. The danger is highlighted more as the music becomes more intense as we see some characters being attacked by an unseen enemy whilst others are shown a dramatic zoom in supposedly of the creatures pov to highlight the difficulty of the situation. We are also shown a long shot of two characters runnig away from the collapsing maze behind them and as we see their attire we can see that the protagonist is still showcasing his power through the clothing of the 'runners', whilst the scene as a whole may symbolise the characters sense to escape the isolation behind them through whatever means necessary before the scene cuts to black.
Towards the ending of the trailer we can hear voiceover state to the protagonist on whether he is "willing to follow the rules" which as the scene develops is shown through the characters somewhat rash move to run into the maze as the walls close in around him. The music becomes even louder whilst his character gets closer to the camera signifying some sort of escape before fading into the title sequence to help add emphasis on what the audience would see in the movie before stating that it is "coming soon" to help further entice the audience into watching the film.
At the beginning of the trailer we are shown a behind the shoulder shot of a character where we can see a airport in the background which helps showcase where the story will take place. This is accompanied by non-diagetic music to help entice the audience into the trailer earlier to help add effect on to the scenes following this one. The scene carries on to show a closeup of the character as he narrates over the scene, due to the camera angle we can assume that he is the protagonist of the movie whilst the voiceover helps empathise the character which would relate him more to the audience. As the narration continues we see that it involves a conversation with another character where she states that "nobody can get to you", this may be in relevance to what we may expect form the film as it suggests some sort of danger may be imminent. The shot of the inside of the plane also sets the scene for this 'danger' and allows the audience to relate the movie to others of the genre.
As the scene develops we see more of the protagonist as he is shown through a panning shot to help immerse the audience into what is happening we can see that he is in possession of a gun and a marshall's badge to help showcase his authority to the audience and conform to the thriller genre stereotypes. This is shown with non-diagetic sound to help create more of a tense atmosphere whilst adding effect onto what is being shown. The trailer then shifts to the Universal logo to appeal more to the audience as they may be more curious to watch the film if they know that a large movie company is involved in making it. One of the key features of the trailer is the use of text to help portray the conversation the protagonist is having with an unknown person, helping to add mystery onto what the plot of the film would be about. The scene is emphasised by the reemergence of the non-diagetic music to help add further tension to the scene and allows the supposed mystery to be explored into more detail. This is portrayed as the scene carries on as we see another text box stating that a person will die every 20 minutes, this allows the audience to be directly immersed into the situation as it allows them to try and figure out who this mystery man is, the text box is shown with the inclusion of a closeup of Liam Neeson which helps us empathise with his character and entices us to watch the rest of the trailer before it fades to black.
The plot of the movie quickly becomes apparent to us as we hear Neeson through a voiceover emphasising the severity of the situation to the supposed pilot. This is shown whilst we are shown many different camera shots of different characters to add more mystery into the identity of the person. We are then shown a closeup of his watch starting the time limit which helps emphasise the element of time in the movie and adds tension as we are left unsure of why this is happening. The pilot is then shown to foreshadow the events of the movie as he states "how do you kill someone on a crowded plane and get away with it?" as we hear this we see a clip of someone moving through the plane in a suspicious manner which may suggest to the audience on that character being the murderer. The scene as a whole is made more dramatic as we are constantly shown the reminder of the time left to help add the necessary tension you would expect to find in a thriller.
Whilst this continues we are shown the first supposed dead body as the time runs out, helping add some necessary realism into the storyline whilst this is highlighted by another bit of text which almost taunts the marshal to further portray the danger the characters are in. The trailer constantly overlaps the use of text boxes with the non-diagetic sounds to add effect on the main feature of the film, the trailer also reminds us of when it will be shown in cinemas which is typical of a trailer as its ultimate aim is to market itself to the audience as much as possible.
Neeson's character is futher explored as we see him attempt to work out who the murderer is, which on the hand of the characters in the film makes it seem like he is acting suspicious in a way as he walks down the aisle holding his gun as is shown harassing some of the people on the plane. This scene is contrasted by many of the flight crew voicing their concern whilst we are shown closeups of people who obviously look somewhat distressed which is shown more as we see some of the characters questioning on the situation. The mystery is deepened more as we learn that the bank account given was actually the marshals in the first place whilst Neeson states he is being setup to a member of the flight crew.
The scene gradually becomes more intense as the music begins to get louder, whilst we are shown a medium shot of a person buckling their seatbelt whilst hitting an overhead button, which we may assume acts as some sort of sign to the mystery person to begin the killing. The scene gains more effect as we start to only hear diagetic sound of the plane notification sound whilst being shown footage in the background. This is shown with the caption "at 40,000 feet...........no one is safe", helping add tension to the trailer and further immerses the audience into the trailer. The trailer conforms to what you would expect fromm a thriller as we are shown the view of the characters on the plane as they seem to believe that the marshal has hijacked the plane whilst we are shown a medium shot of the protagonist with nobody else around him, helping to show that he is isolated from everybody else and as the camera zooms in it gives us the sense that this shows he is innocent.
The trailer continues and time is once again a relevant factor as Neeson states that "we are running out of time" whilst there is a shot of some sort of bomb which helps suggest to the audience that something is still going to happen in the trailer. This is shown directly afterwards as we see the plane run nose dive and it ends up exploding to help highlight the realism of the threat. We are also shown a pov shot of someone reaching for the gun however we can assume that it is not the marshal as it shows him being helb by some other members of the plane. The protagonist is portrayed further as he states that he is trying to save it before the screen fades to black as to allow the audience a lasting impression on the trailer as the final shot revolved around Neeson taking a shot supposedly towards the camera which may be interpreted as bein ght enemy.
The trailer begins with the familiar logo of Paramount which helps enticed the audience into watching the trailer as the company is renowned fro its success in the film industry. Afterwards we are shown an establishing shot of a small town judging on the lighting of the town we can assume represents innocence and vulnerability especially in a thriller film. This is shown with non-diagetic music to help create tension from the start of the trailer as it acts to immerse the audience quickly. The shot is prolonged to help further anticipation as to what may happen next which is typical of a thriller as it appeals to the audience from the get go. We are also introduced to a group of characters whom we would associate them with being the protagonists as they are shown first and maybe act as a personal representation of the 'innocence' which you normally associate with younger children. The scene is presented with a voiceover of a more adult voice helping to suggest some sort of familial bond with one of the characters as it is mainly used with one character in particular. The somewhat sad music along with the movie of a woman; supposedly the mum judging on the content of the narration helps us empathise with the character as we understand that he has suffered a loss of some sorts. The group of kids relationship is also highlighted in the opening scene of the trailer as we can see some various interactions between them which helps relate the character more to us.
The scene then shifts suddenly to a shot of some a train signal which directly contrasts the peaceful almost tranquil setting of the establishing shot to help add emphasis on the development of the scene. The camera pans to the side to allow us to see the darkness of the surroundings which helps suggest that something extreme or somewhat evil may happen in the trailer and the diagetic sound of the car skidding around a corner helps add emphasis on the speed at which the vehicle is travelling at.. One of the unique points of the trailer is the use of film within the film as the characters are shown to be making a film themselves to explain a bit of background story as to allow the audience to understand the plot of the movie and relate even more with the characters shown at the beginning. The trailer also shows that it is from Steven Spielberg which may relate more to the audience and make them more willing to watch the film as they may relate it to other successful films made or produced by Spielberg.
As the truck is shown again we can see it drive on to the aforementioned train tracks and we are directly shown a pov shot of what the driver of the truck would see as the train bears down on them. During this scene there is no non-diagetic music and it relies solely on the sound of the car engine and the dialogue of the characters help to add emphasis on what is about to happen. The scene is cut back into the train as it hits the car we the characters panic of sorts, helping to showcase to the audience of what we can expect to see in the movie. The scene carries on the show the train wreck as it explodes around the protagonist and the aftermath which follows.
However as the camera pans through the train wreckage we recognise that it focuses on a particular carriage of the train which due to its obvious damage being done to it helps add further tension to the trailer and allows the audience to be more immersed into what is happening. The antagonist of the film is also highlighted as being the creature in this container and the power it has is contrasted to the extreme measures the army took to contain it. This is furthered by the use of a television broadcast of the event shown and allows the character to be more personalised to the audience whilst the use of the army helps highlight the potential danger of the 'creature' to the people in the town as they label the creature as their 'cargo', helping add to the mystery elements of the film trailer, this is also shown through its science fiction qualities as the next scene shows an unexplained disappearance of a load of dogs. The scene is accompanied by non-diagetic music again to help add on to the tension of the trailer whilst we are constantly shown closeups of the various characters to help personalise them and the plot of the trailer to the audience. We also see a small dailogue between the policemen and the army as we assume there is some sort of battle for power over the situation which they cannot achieve over the enemy.
The music gradually becomes more intense as the scenes continue to gain pace allowing the trailer to show individual elements which may appeal to a wider array of people. The scenes largely involve the main characters which helps appeal the characters more to the audience as if they like the characters shown then they are more likely to watch the film. We can also see the link between the protagonists and the creature as we can see an explosion and a car of some sort being attacked by an unseen enemy. The scenes effect is expanded as we hear a voiceover stating that the character saw 'it', suggesting to us that is an extra-terrestrial which is a stereotypical inclusion in a sci-fi movie and also allows the creature to remain unknown to the audience, raising curiosity of the audience which makes them more likely to watch the film.
At the beginning of the trailer we are shown the Universal logo which is portrayed alongside a low pitched non-diagetic sound which adds ambiance and a sort of tension to the trailer. The first scene shown shows a variety of characters whom assume will play a key role within the film and due to their interactions with one another and the use of closeups we can also infer on their relationship with one another and relate more with them. The converstion is emphasised as the non-diagetic music becomes more intense in which we see that the characters are in some sort of plane in their cars, this helps suggest of the qualities you would usually associate with an action movie which conforms to the expectations fans of the genre would have. As the cars drive out of the plane the music cuts abruptly to help add effect onto to scene as we can see the emotions on the characters faces, it helps us empathise with them as we can see more of the personality.
As the scene continues we see a high angle shot of the cars as they land on the ground whilst they drive towards a bus in front of them a panning shot is used to help showcase the speed at which they are travelling and also infers that they are attempting some sort of mission. As they approach the bus we are shown that the bus is in fact armoured and starts firing at the convoy as they move, helping to further emphasise the action movie stereotypes in the movie. During the whole scene the characters are shown some sort of hot almost desert like location which with the high key lighting helps to suggest their role as the good guys in the film contrasting the men stationed in the bus as they are shown in the darker surroundings of the bus. The scene mainly uses diagetic sounds including the explosions shown and the various engine noises we can hear, this portrays more of a realistic approach to the film as we can relate to the sounds shown. We see a medium shot of Paul Walker as he stands on a car which due to his strong facial expression we can compare him to other action movie heroes as he conforms to the idea of a masculine and strong male character. As the scene carries on we are shown more of Paul Walker's character and we see him through a low angle shot which helps portray his power during the movie and further highlights his role as the protagonist.
As the scene progresses we see how the bus flips in which we see that Walker's character has to escape before it plunges down a cliff, as the crash occurs all we can hear is the sound of the bus as there is no non diagetic sounds present serving to make the scene more tense to the audience and further immerse them into the trailer. We are shown a birds eye view of Walker's jump to safety which helps suggest what the audience can expect to see within the film. This scene is showcased more as directly afterwards it states its from Universal Pictures which helps engage the audience into the trailer as they may link this films with others made by Universal.
Th trailer then begins to gain some pace as the camera shots shown become shorter to help add effect on the trailer and this is a popular trend within action movie trailers as they attempt to appeal to a wider range of people through the shots portrayed. We also see the first shot of Jason Statham whom we can see acts as a contrast to the other characters shown as we can automatically see that he will be a main character as the music is reintroduced to help add emphasis on the trailers content. As the dialogue ends we see an establishing shot of a new location in which we see the characters all standing by eachother through he use of a long shot which helps showcase who the main characters are in the movie. We also see both Statham and Johnson through a low angle shot which may suggest that they may act against one another as both are shown to have power in the movie, which is also inferred by the increase in volume of the music which adds more effect to the trailer. The music cuts slightly to suggest that it is the "last ride" for at least one of the characters whilst we see another location; supposedly Dubai judging on the desert and high rise city shown.
As the music reaches its climax the characters are shown through another low angle shot which suggests their power and the fact that they are so often placed together in the scenes helps further the idea of them being a 'family'. The trailer becomes more intense as the shots continue as we see individual aspects of the film which we may expect to see in the film. It helps relate more to the audience as they see many aspects which you can consider to be shown in an action movie and so they would be able to compare the movies with others in the franchise or genre.
One of the main features of the trailer is the relationship between the characters shown and this is further explored throughout the short scenes as we can see more into their relationship which allows us to empathise more with them. The shots shown can also immerse the audience into watching the film as there is many action movie qualities present in the trailer which can appeal to a wider array of people. The trailer finishes as we see that the music stops whilst the title comes up which allows the audience to focus solely on the eyecatching title.
The scene is accompanied by a voiceover stating that "you changed things....forever", it helps add emphasis on the relationship between the two characters as they seem to be familiar with eachother in some way. At the beginning of the trailer we ares shown that warner bros studios, Dc comics and legendary pictures were involved in the movie and so from the get go people may be intrigued to look into the trailer more. The first scene shown begins with a shot of a motorbike moving through some sort of city, the character is shown in a fully black suit which may represent some sort of power or authority amongst other people. The character is highlighted slightly by the lights of the tunnel which may suggests to the audience that he is the protagonist of the movie as he is shown straight away in the trailer.
The scene shifts to an establishing shot of the protagonist as he overlooks a city, this suggests that he may be a protector of the city, as he is 'looking over them'. The voiceover continues along with some dramatic non-diagetic music which helps add tension to the trailer early on which is typical of an action movie trailer. The voiceover states that the protagonist is a 'freak' before the narrator states "like me". This statement is accompanied by sharp cut and then we are presented to the supposed antagonist through the use of a long shot. We assume that he is the antagonist as he is surrounded in darkness, we can also relate him to some sort of madness in the film as when we see him, we see an explosion straight after. This may be a suggestion of what he plans on doing to the city, the shot is prolonged as to add effect to the explosion whilst the extremity of the explosion is contrasted by the almost childish like appearance of a deck of cards. More specifically the camera focuses on the Joker card, which fans of the Batman series would understand a s a direct reference to the series of stories Batman is involved in. The card is shown to be burning which may infer of the Joker's slipping sanity as you can hear a maniacal laugh in the background.
The scene shifts to a birds-eye view of the city to once again reiterate the desire of the Joker and this is contrasted by the appearance of Heath Ledger as his character is first shown properly in a cage surrounded by armed guards. This connotes the danger he is to the audience and helps add emphasis on him being the antagonist, as the camera pans upwards on the Joker we can see that he is carrying an assortment of knifes which may act as a direct link to the comic books. This may act to persuade some of the audience into wanting to watch the film as they may of been a fan of one of the other Batman films. As the scene develops we hear the Joker say "evening commissioner"in which there is a sudden rise in volume of the non-diagetic sound. This is then cut abruptly as we see a close up of the Joker, we can tell through his appearance that he is the bad guy as he seems to stand out against the bright wall behind him. Although he seems relatively calm during this closeup, we see him directly afterwards threatening a person with a knife which further shows his madness as he seems to have two sides to him.
Afterwards the trailer begins to gather pace as we are introduced to some dramatic music set between the various short clips shown. Throughout the clips we are shown constant imagery between the Batman and the Joker as they act as the opposite to one another. The joker seems almost psychotic as we see him shooting a rocket launcher, the Batman on the contrary is shown to look intimidating and somewhat masculine as we see him through a low angle shot to help showcase his power and authority over Gotham which you would expect from an action movie hero. The constant contrast between the two characters helps engage the audience into thee trailer and can act to persuade them into watching it.
The scene continues and we get to see a conversation between Bale's character and Caine's character in which we can empathise with the characters as they talk on the fate of Gotham and Batman's role in it whilst we can see the trouble being caused and the difference between Bruce Wayne and the Batman. Their conversation acts as a voiceover which helps adds effect onto the scenes behind it, whilst also showing the audience a more personal thought on the characters. It seems that with every scene the Joker is placed in there is some sort of explosion following it as well as the music getting louder its almost as if it is signifying what to expect in the film when the Joker is involved.
The trailer has an extensive use of destruction used whether that be explosions or buildings, this is mainly used to appeal to the target audience they are aiming for as the action movie genre is generally filled with this. This increase in pace and tension gets more adept as the interchanging scenes carry on we see that the damage gradually gets worse including a truck getting flipped over as the music stops suddenly. The Jokers character is shown through a medium shot in which he is surrounded in a darkened and seemingly abandoned city shooting, helping to highlight the individual aspects of the Joker's personality. The trailer ends with another voiceover in hich Ledger states "lets put a smile on that face" during a close up before the screen cuts to black and all we can hear is he's laughing before being shown the title. This is used to help emphasise the key points of the movie which in this case was the contrast between Batman and the Joker as the trailer was unexpected and had some unique elements which can appeal to the audience more then some other movies in the same genre.
At the beginning of the trailer we are shown the title of the film as well as the caption "global trailer 2" to help highlight to the audience of its popularity and expectation. The Jurassic World title is also situated on the insignia of a t-rex skeleton which for the the fans of the franchise would recognise as the major dinosaur of the series. This allows the audience to directly relate this film to the success of the first film and make them more willing to see it.
In the first scene shown we can see an establishing shot of some sort of building which immediately piques the interest of the audience as they may be curious as to the storyline of the movie and the similarities it may share with the other films of the franchise. The establishing shot is accompanied by a strong non-diagetic sound which helps emphasise the importance of that specific location of the film. As the scene develops we are shown Chris Pratt; the supposed protagonist of the film standing off against some velociraptors, which with the various body language the character is using towards the dinosaur helps suggest some sort of control over them. Pratt's character is shown wearing some sort of ranger uniform which helps tie him in to his role as a trainer within the film, he is shown through the use of a closeup to help highlight his importance within the film and to suggest to the audience of his supposed power he possesses of the dinosaurs. The iconic part of the first scene is placed with a voiceover to help further the audiences understanding of the relationship between man and dinosaur in the film as they may know form previous films of what supposedly had happened before within the movie world.
The next scene shown is of the protagonist once again and it is interchanged with another scene which the velociraptors are running through a dark wooded area. The contrasty between the lighting of the two scenes helps suggest different elements of the film with the bright and cheerful surroundings of Chris Pratt representing the adventure style of the film whilst the dark wooded area helps highlight the danger the characters will be facing in the film. We are also introduced to another character in which we automatically assume as the audience that she will have a significant role due to her short interaction with Pratt's character. The velociraptors are also portrayed with a narration stating that they have to "eat and hunt", helping to further the idea of imminent danger to the characters. This is followed directly by the familiar logos of Universal and Legendary which may serve to intrigue the audience as they may relate the film to other films made by the companies which were successful which helps immerse them more into the trailer.
The next scene highlighted shows the supposed park and this is introduced with a loud and somewhat eerie non-diagetic boom. This infers that all the people we suppose are innocent are in some sort of danger within the park whilst with the help of another voiceover we understand that the images shown are of the individual aspects of the park which we as the audience may want to watch the film for, this could include the t-rex shown. As the scene furthers we see more attractions however the non-diagetic sounds are still present making the scene somewhat atmospheric and unnerving. We are then shown the sight of a familiar island to help suggest the imminent success of the film.
The clips are then placed together and shown at a fast pace as to get the audiences attention, it also uses a key statement "used dna modification" to help further the curiosity of the audience and may entice them into watching the film. During the interchanging scenes we are shown Pratt's character once again directly before we are shown the first look at the "new" dinosaur, helping to suggest some sort of link between the two within the film. We are introduced to a man whom judging on his attire is some sort of scientist talking about how this modified creature is "bigger then a t-rex" helping to emphasise the danger the creature will create. We are shown the a long shot of the protagonist as he touches a scratched a wall in which we hear that the creature supposedly ate its sibling, with the non-diagetic music stopping abruptly as the we are shown an over the shoulder shot of two men running whilst we get to see the creature chase them.
We are shown a pov shot of the dinosaur as it chases down the character whist the camera is tracking to help connote the power it has during the movie and the major role of the creature in the film and perhaps its status as the antagonist in the film. This stereotypes the action/adventure genre as they are usually portrayed during the genre to help add effect on the storyline the movie is showing. This shown even more prominently as we are shown the dinosaur breaking through some sort of gate whilst we see people running away form the imminent danger, helping show what to expect within the film.The scene shifts to a wide shot of what we assume is a group of soldiers due to their matching uniforms and weapons they are holding. The location has changed as well as they are situated within a dark wooded area which with the naturally dark setting helping to add tension to the scene and immersing the audience into what they are watching. This is contrasted by another wide shot of the main characters who are in a control From which portrays security and safety compared to the jungle the officers are in. The trailer becomes slightly unnerving for the audience as they recognise some sort of blood landing on one of the officers arm, before showing another pov shot of the dinosaur. The pov is a high angle which helps highlight the power the dinosaur has whilst also successfully making the officer look weak and vulnerable compared to it.
As the officer is attacked we are reintroduced to the non-diagetic sound as we are shown another lot of individual scenes being placed in a rapid pace. This is often used in an action film trailer as it helps show more of what we can expect to see in the movie as to appeal to a wider array of people. We are also shown the view of a couple of boys as they are attacked by the antagonistic dinosaur is portrayed before we are shown a high angle shot of the supposed "20,000 people" which helps highlight their innocence and vulnerability due to the dinosaur, this helps to emphasise the individual aspects of the film which may be action based. The adventure style of the movie is also highlighted as we see Chris Pratt's character riding a motorcycle alongside the velociraptors which helps suggest that the movie may be based around the power and influence of Pratt and the dinosaur.
Some non-diagetic music becomes present as we are shown a group of short clips showing individual aspects of the film which may appeal to the audience who would usually watch an action or adventure film. This includes when the pterosaurs attack the people in the park which helps show the audience that there is more then one danger within the movie and it may suggest that the movie will not be predictable and also keep the audience on their toes as they watch the film. The trailer finishes with another reminder of the title of the film which may persuade the audience to look further into it.
The trailer begins with the familiar animated logo of Metro Goldwyn Mayer and Columbia which allows the audience to relate this film to others produced by this company. This may of been used to help gain the initial audience as well as the style of film as Spectre is the next film in the particularly successful James Bond movie series.
We are then shown an establishing shot of London in which a particular focus is placed on the supposed mi6 building which fans of the series would understand was blown up in the previous movie Skyfall. This opening to the trailer helps emphasise the action movie qualities which are associated with the James Bond movie franchise and the sight of the exploded mi6 building helps portray the supposed aftermath from the previous film. This may actually entice the audience into watching the previous film if they haven't already watched it. The location is effectively established through a panning shot which with the help of the dark lighting of the surrounding sky and city helps show the audience of the current danger of the situation and allows them to be immediately immersed into the trailer.
As the trailer develops it fades into the familiar setting of the office seen in most of the Bond films as the audience hears some sort of narration from Daniel Craig's character as he is seen with his back to the camera as he is talking to another character. During this exchange we are once again brought back to the events of the previous film as she directly links the name Skyfall when talking to the protagonist. This scene helps devise a direct effect on Daniel Craig's character as the narration carries on to mention that he has some sort of "secret". This is accompanied by the view of a picture in which it is partly burnt around one of the faces of the people in the picture which helps further the mystery surrounding the background of Craig's character. This scene is portrayed with the use of a subtle non-diagetic sound which helps add effect to the scene and also builds up a sort of tension for the audience when they are watching the trailer. The narration comes to an abrupt halt when the camera changes to a close up of the protagonist in which you can see raw emotion on his face which can be seen as rare for Craig's character, the audience can also assume that this emotion is sadness.
As the trailer furthers the location changes dramatically from the robust urban environment of London to what seems like a snowy tundra in which you see the protagonist on a sort of raft in a large body of water. The trailer then accompanies more narration into the scene as the audience hears a rather emphatic line in which the narrator states that "death has a familiar face". This may suggest that the protagonist has some sort of affiliation with the narrator. The scene cuts abruptly from inside of a rundown house to what we can assume is a funeral. Bond contrasts the various stereotypes of action heroes through the attire he is wearing as he changes depending on the location. In the tundra he is wearing simple black clothes which can be associated with the more masculine type of hero in an action film. Whilst at the funeral he is seen wearing a suit which helps show the more sophisticated styling of the protagonist in the film and allows the audience to explore the similarities between other action movie protagonists. The trailer often focuses on a look from the back at the protagonist instead of showing his face which may connote to the audience of the shroud of mystery which often is shown with this character.
The next scene is introduced through a new look aston martin which helps appeal to the audience which has seen a bond movie before as they can link this film more with previous films as Bond is so often associated with the aston martin as his car. The scene continues on in which we are shown a sort of meeting which the audience can assume that Bond is listening into. Bond is emphasized amongst the other people present as during the scene where a balcony is present, the lighting specifically focuses on Bond as the other faces look darkened out and so Bond is contrasted as being the odd one out in this supposed meeting. This scene in particular largely relies on quick interchanging between the various story focal points. We are shown an interchange between Craig and another character as the main focus of this scene is to help highlight the ring which is exchanged between the two. The ring is shown through the use of a closeup and as we see this we recognise a specific symbol which we can immediately assume relates to the opposition Bond will inevitably fight in this movie, if it keeps to the action movie stereotypes and expectations. During this exchange the music gradually becomes more intense as the dialogue develops and another quote directly links the protagonist with the danger which is apparent in this movie. The character is shown with a direct closeup as he states that Bond is like a "kite dancing in a hurricane". This helps introduce the current affairs of the movie and allows us to understand more about the numbers which Spectre may possess compared to Bond and the rest of mi6.
The scene once again switches back to the meeting as Bond is once again portrayed opposite a large gathering of people all in black suits. This is accompanied by a high pitched non-diagetic dinging sound which people may relate to a more childish environment compared to the obviously very hostile background of the meeting. The scene is all shot in a low key lighting which helps keep some sort of mystery to the supposed antagonist in the movie as he describes how he supposedly waited for Bond to make an appearance. The non-diagetic sound is constant throughout the voiceover and the antagonist is barely shown which allows the audience to assume of what he looks like, which adds to the overall mystery surrounding the organisation.
The trailer ends with a bullet being supposedly shot at rthe screen creating a bullet hole which further brings into the features associated with the action movie genre. The bullet hole then forms into the title Spectre with the c acting around the hole and the caption 007 underneath which allows more relatable to other films of the genre and from the franchise. This is shown with the familiar bond song, although short it allows the audience to be more moved by the trailer as it ends on a strong note which allows the audience to remember it more clearly. It finishes with the caption "coming soon" with the various different companies involved in making the movie to help appeal to the audience.
