Film Trailer Analysis: Furious 7

At the beginning of the trailer we are shown the Universal logo which is portrayed alongside a low pitched non-diagetic sound which adds ambiance and a sort of tension to the trailer. The first scene shown shows a variety of characters whom assume will play a key role within the film and due to their interactions with one another and the use of closeups we can also infer on their relationship with one another and relate more with them. The converstion is emphasised as the non-diagetic music becomes more intense in which we see that the characters are in some sort of plane in their cars, this helps suggest of the qualities you would usually associate with an action movie which conforms to the expectations fans of the genre would have. As the cars drive out of the plane the music cuts abruptly to help add effect onto to scene as we can see the emotions on the characters faces, it helps us empathise with them as we can see more of the personality.

As the scene continues we see a high angle shot of the cars as they land on the ground whilst they drive towards a bus in front of them a panning shot is used to help showcase the speed at which they are travelling and also infers that they are attempting some sort of mission. As they approach the bus we are shown that the bus is in fact armoured and starts firing at the convoy as they move, helping to further emphasise the action movie stereotypes in the movie. During the whole scene the characters are shown some sort of hot almost desert like location which with the high key lighting helps to suggest their role as the good guys in the film contrasting the men stationed in the bus as they are shown in the darker surroundings of the bus. The scene mainly uses diagetic sounds including the explosions shown and the various engine noises we can hear, this portrays more of a realistic approach to the film as we can relate to the sounds shown. We see a medium shot of Paul Walker as he stands on a car which due to his strong facial expression we can compare him to other action movie heroes as he conforms to the idea of a masculine and strong male character. As the scene carries on we are shown more of Paul Walker's character and we see him through a low angle shot which helps portray his power during the movie and further highlights his role as the protagonist.

 As the scene progresses we see how the bus flips in which we see that Walker's character has to escape before it plunges down a cliff, as the crash occurs all we can hear is the sound of the bus as there is no non diagetic sounds present serving to make the scene more tense to the audience and further immerse them into the trailer. We are shown a birds eye view of Walker's jump to safety which helps suggest what the audience can expect to see within the film. This scene is showcased more as directly afterwards it states its from Universal Pictures which helps engage the audience into the trailer as they may link this films with others made by Universal.

Th trailer then begins to gain some pace as the camera shots shown become shorter to help add effect on the trailer and this is a popular trend within action movie trailers as they attempt to appeal to a wider range of people through the shots portrayed. We also see the first shot of Jason Statham whom we can see acts as a contrast to the other characters shown as we can automatically see that he will be a main character as the music is reintroduced to help add emphasis on the trailers content. As the dialogue ends we see an establishing shot of a new location in which we see the characters all standing by eachother through he use of a long shot which helps showcase who the main characters are in the movie. We also see both Statham and Johnson through a low angle shot which may suggest that they may act against one another as both are shown to have power in the movie, which is also inferred by the increase in volume of the music which adds more effect to the trailer. The music cuts slightly to suggest that it is the "last ride" for at least one of the characters whilst we see another location; supposedly Dubai judging on the desert and high rise city shown.

As the music reaches its climax the characters are shown through another low angle shot which suggests their power and the fact that they are so often placed together in the scenes helps further the idea of them being a 'family'. The trailer becomes more intense as the shots continue as we see individual aspects of the film which we may expect to see in the film. It helps relate more to the audience as they see many aspects which you can consider to be shown in an action movie and so they would be able to compare the movies with others in the franchise or genre.

One of the main features of the trailer is the relationship between the characters shown and this is further explored throughout the short scenes as we can see more into their relationship which allows us to empathise more with them. The shots shown can also immerse the audience into watching the film as there is many action movie qualities present in the trailer which can appeal to a wider array of people. The trailer finishes as we see that the music stops whilst the title comes up which allows the audience to focus solely on the eyecatching title.