Thursday 10 September 2015

Film Tralier Analysis: Spectre

The trailer begins with the familiar animated logo of Metro Goldwyn Mayer and Columbia which allows the audience to relate this film to others produced by this company. This may of been used to help gain the initial audience as well as the style of film as Spectre is the next film in the particularly successful James Bond movie series.

We are then shown an establishing shot of London in which a particular focus is placed on the supposed mi6 building which fans of the series would understand was blown up in the previous movie Skyfall. This opening to the trailer helps emphasise the action movie qualities which are associated with the James Bond movie franchise and the sight of the exploded mi6 building helps portray the supposed aftermath from the previous film. This may actually entice the audience into watching the previous film if they haven't already watched it. The location is effectively established through a panning shot which with the help of the dark lighting of the surrounding sky and city helps show the audience of the current danger of the situation and allows them to be immediately immersed into the trailer.

As the trailer develops it fades into the familiar setting of the office seen in most of the Bond films as the audience hears some sort of narration from Daniel Craig's character as he is seen with his back to the camera as he is talking to another character. During this exchange we are once again brought back to the events of the previous film as she directly links the name Skyfall when talking to the protagonist. This scene helps devise a direct effect on Daniel Craig's character as the narration carries on to mention that he has some sort of "secret". This is accompanied by the view of a picture in which it is partly burnt around one of the faces of the people in the picture which helps further the mystery surrounding the background of Craig's character. This scene is portrayed with the use of a subtle non-diagetic sound which helps add effect to the scene and also builds up a sort of tension for the audience when they are watching the trailer. The narration comes to an abrupt halt when the camera changes to a close up of the protagonist in which you can see raw emotion on his face which can be seen as rare for Craig's character, the audience can also assume that this emotion is sadness.

As the trailer furthers the location changes dramatically from the robust urban environment of London to what seems like a snowy tundra in which you see the protagonist on a sort of raft in a large body of water. The trailer then accompanies more narration into the scene as the audience hears a rather emphatic line in which the narrator states that "death has a familiar face". This may suggest that the protagonist has some sort of affiliation with the narrator. The scene cuts abruptly from inside of a rundown house to what we can assume is a funeral. Bond contrasts the various stereotypes of action heroes through the attire he is wearing as he changes depending on the location. In the tundra he is wearing simple black clothes which can be associated with the more masculine type of hero in an action film. Whilst at the funeral he is seen wearing a suit which helps show the more sophisticated styling of the protagonist in the film and allows the audience to explore the similarities between other action movie protagonists. The trailer often focuses on a look from the back at the protagonist instead of showing his face which may connote to the audience of the shroud of mystery which often is shown with this character.

The next scene is introduced through a new look aston martin which helps appeal to the audience which has seen a bond movie before as they can link this film more with previous films as Bond is so often associated with the aston martin as his car. The scene continues on in which we are shown a sort of meeting which the audience can assume that Bond is listening into. Bond is emphasized amongst the other people present as during the scene where a balcony is present, the lighting specifically focuses on Bond as the other faces look darkened out and so Bond is contrasted as being the odd one out in this supposed meeting. This scene in particular largely relies on quick interchanging between the various story focal points. We are shown an interchange between Craig and another character as the main focus of this scene is to help highlight the ring which is exchanged between the two. The ring is shown through the use of a closeup and as we see this we recognise a specific symbol which we can immediately assume relates to the opposition Bond will inevitably fight in this movie, if it keeps to the action movie stereotypes and expectations. During this exchange the music gradually becomes more intense as the dialogue develops and another quote directly links the protagonist with the danger which is apparent in this movie. The character is shown with a direct closeup as he states that Bond is like a "kite dancing in a hurricane". This helps introduce the current affairs of the movie and allows us to understand more about the numbers which Spectre may possess compared to Bond and the rest of mi6.

The scene once again switches back to the meeting as Bond is once again portrayed opposite a large gathering of people all in black suits. This is accompanied by a high pitched non-diagetic dinging sound which people may relate to a more childish environment compared to the obviously very hostile background of the meeting. The scene is all shot in a low key lighting which helps keep some sort of mystery to the supposed antagonist in the movie as he describes how he supposedly waited for Bond to make an appearance. The non-diagetic sound is constant throughout the voiceover and the antagonist is barely shown which allows the audience to assume of what he looks like, which adds to the overall mystery surrounding the organisation.

The trailer ends with a bullet being supposedly shot at rthe screen creating a bullet hole which further brings into the features associated with the action movie genre. The bullet hole then forms into the title Spectre with the c acting around the hole and the caption 007 underneath which allows more relatable to other films of the genre and from the franchise. This is shown with the familiar bond song, although short it allows the audience to be more moved by the trailer as it ends on a strong note which allows the audience to remember it more clearly. It finishes with the caption "coming soon" with the various different companies involved in making the movie to help appeal to the audience.




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