Thursday 10 September 2015

Film Trailer Analysis: Jurassic World


At the beginning of the trailer we are shown the title of the film as well as the caption "global trailer 2" to help highlight to the audience of its popularity and expectation. The Jurassic World title is also situated on the insignia of a t-rex skeleton which for the the fans of the franchise would recognise as the major dinosaur of the series. This allows the audience to directly relate this film to the success of the first film and make them more willing to see it.

In the first scene shown we can see an establishing shot of some sort of building which immediately piques the interest of the audience as they may be curious as to the storyline of the movie and the similarities it may share with the other films of the franchise. The establishing shot is accompanied by a strong non-diagetic sound which helps emphasise the importance of that specific location of the film. As the scene develops we are shown Chris Pratt; the supposed protagonist of the film standing off against some velociraptors, which with the various body language the character is using towards the dinosaur helps suggest some sort of control over them. Pratt's character is shown wearing some sort of ranger uniform which helps tie him in to his role as a trainer within the film, he is shown through the use of a closeup to help highlight his importance within the film and to suggest to the audience of his supposed power he possesses of the dinosaurs. The iconic part of the first scene is placed with a voiceover to help further the audiences understanding of the relationship between man and dinosaur in the film as they may know form previous films of what supposedly had happened before within the movie world.

The next scene shown is of the protagonist once again and it is interchanged with another scene which the velociraptors are running through a dark wooded area. The contrasty between the lighting of the two scenes helps suggest different elements of the film with the bright and cheerful surroundings of Chris Pratt representing the adventure style of the film whilst the dark wooded area helps highlight the danger the characters will be facing in the film. We are also introduced to another character in which we automatically assume as the audience that she will have a significant role due to her short interaction with Pratt's character. The velociraptors are also portrayed with a narration stating that they have to "eat and hunt", helping to further the idea of imminent danger to the characters. This is followed directly by the familiar logos of Universal and Legendary which may serve to intrigue the audience as they may relate the film to other films made by the companies which were successful which helps immerse them more into the trailer.

The next scene highlighted shows the supposed park and this is introduced with a loud and somewhat eerie non-diagetic boom. This infers that all the people we suppose are innocent are in some sort of danger within the park whilst with the help of another voiceover we understand that the images shown are of the individual aspects of the park which we as the audience may want to watch the film for, this could include the t-rex shown. As the scene furthers we see more attractions however the non-diagetic sounds are still present making the scene somewhat atmospheric and unnerving. We are then shown the sight of a familiar island to help suggest the imminent success of the film.

The clips are then placed together and shown at a fast pace as to get the audiences attention, it also uses a key statement "used dna modification" to help further the curiosity of the audience and may entice them into watching the film. During the interchanging scenes we are shown Pratt's character once again directly before we are shown the first look at the "new" dinosaur, helping to suggest some sort of link between the two within the film. We are introduced to a man whom judging on his attire is some sort of scientist talking about how this modified creature is "bigger then a t-rex" helping to emphasise the danger the creature will create. We are shown the a long shot of the protagonist as he touches a scratched a wall in which we hear that the creature supposedly ate its sibling, with the non-diagetic music stopping abruptly as the we are shown an over the shoulder shot of two men running whilst we get to see the creature chase them.

We are shown a pov shot of the dinosaur as it chases down the character whist the camera is tracking to help connote the power it has during the movie and the major role of the creature in the film and perhaps its status as the antagonist in the film. This stereotypes the action/adventure genre as they are usually portrayed during the genre to help add effect on the storyline the movie is showing. This shown even more prominently as we are shown the dinosaur breaking through some sort of gate whilst we see people running away form the imminent danger, helping show what to expect within the film.The scene shifts to a wide shot of what we assume is a group of soldiers due to their matching uniforms and weapons they are holding. The location has changed as well as they are situated within a dark wooded area which with the naturally dark setting helping to add tension to the scene and immersing the audience into what they are watching. This is contrasted by another wide shot of the main characters who are in a control From which portrays security and safety compared to the jungle the officers are in. The trailer becomes slightly unnerving for the audience as they recognise some sort of blood landing on one of the officers arm, before showing another pov shot of the dinosaur. The pov is a high angle which helps highlight the power the dinosaur has whilst also successfully making the officer look weak and vulnerable compared to it.

As the officer is attacked we are reintroduced to the non-diagetic sound as we are shown another lot of individual scenes being placed in a rapid pace. This is often used in an action film trailer as it helps show more of what we can expect to see in the movie as to appeal to a wider array of people. We are also shown the view of a couple of boys as they are attacked by the antagonistic dinosaur is portrayed before we are shown a high angle shot of the supposed "20,000 people" which helps highlight their innocence and vulnerability due to the dinosaur, this helps to emphasise the individual aspects of the film which may be action based. The adventure style of the movie is also highlighted as we see Chris Pratt's character riding a motorcycle alongside the velociraptors which helps suggest that the movie may be based around the power and influence of Pratt and the dinosaur.

Some non-diagetic music becomes present as we are shown a group of short clips showing individual aspects of the film which may appeal to the audience who would usually watch an action or adventure film. This includes when the pterosaurs attack the people in the park which helps show the audience that there is more then one danger within the movie and it may suggest that the movie will not be predictable and also keep the audience on their toes as they watch the film. The trailer finishes with another reminder of the title of the film which may persuade the audience to look further into it.




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